What is AI visibility?

AI visibility is how well ChatGPT, Perplexity, Google AI Overviews, and other AI tools can find, understand, and recommend your brand when users ask relevant questions.

How is the AI visibility score calculated?

We scan your website and check 6 key signals: structured data (schema markup), content depth, meta signals, Open Graph tags, image alt text, and technical SEO. Each signal contributes to a score out of 100.

Why is my brand not showing up in ChatGPT?

Most brands score below 60 because they lack structured data, have thin content, or are missing key meta signals that AI crawlers need to understand and recommend your brand.

How much does it cost to fix AI visibility?

Attomik offers a flat-fee AI visibility optimization service starting at $1,000. This includes fixing all identified issues and optimizing your brand for AI search recommendations.

AI Visibility Audit — Can ChatGPT Find Your Brand?

KHLOUD · JOLENE COFFEE · GOOD TWIN · AMASS · GAMEPLAN SKINCARE · LA MONJITA · AFTERDREAM

HOW IT WORKS

01

Scan your brand

Enter your URL and we scan your site in seconds — metadata, structure, schema, content signals, everything AI uses to decide if you're worth recommending.

02

See your AI visibility score

Get a 0–100 score across ChatGPT, Perplexity, Google AI Overviews, and Copilot. See exactly which issues are causing AI to skip you.

03

Get the fix plan

We send your full report to your inbox. Our team follows up with a free deeper audit and a prioritized fix plan — no pitch call required.

60%

of buyers now use AI before making a purchase decision

3x

more likely to buy from a brand AI recommends vs one it doesn't mention

~0%

of CPG brands are properly optimized for AI search

THE PROBLEM

AI doesn't guess. It recommends brands it can find, understand, and trust.

When someone asks ChatGPT for the best protein powder, the best skincare for oily skin, or the best canned cocktail — it pulls from structured data, brand signals, and content it can actually parse. If your site is missing schema markup, has thin content, or lacks E-E-A-T signals, AI skips you entirely. Your competitor shows up instead. Every single time.

SCORE DISTRIBUTION

Most brands are invisible. Here's the data.

Based on audits run through this tool.

41

Average score across all audits

78%

Largely invisible to AI

12%

Actually showing up in AI

500+

Brands audited so far

< 40 — Critical 40–70 — Poor 70+ — Good

Low scores aren't a judgment — they reflect how most sites are built. AI optimization is still new. The gap is fixable.

HOW WE SCORE

What we actually check — and why it matters for AI.

🏗

Structured Data

Schema.org markup is how AI builds a knowledge graph of your brand. Without it you're unstructured noise.

+25 pts

📝

Content Depth

AI needs enough text to understand what you do, who you serve, and why you're credible.

+18 pts

🔍

Meta Signals

Title tags, meta descriptions, and H1s are the first things AI crawlers read to categorize your brand.

+15 pts

🔗

Open Graph

OG tags control how your brand appears when shared in AI chat interfaces, Slack, and social.

+10 pts

🖼

Image Alt Text

AI models use alt text to understand visual content. Missing alt tags make your product images invisible.

+8 pts

⚡

Technical SEO

Page speed, mobile optimization, and crawlability all signal brand credibility to AI systems.

+8 pts

Total possible score: 100 points. Scores above 80 mean AI can confidently find, understand, and recommend your brand.

BENCHMARK SCORES

See how top brands score.

These are real audit results from publicly available sites.

Liquid Death

78

AI Visibility Score

Gymshark

82

AI Visibility Score

Olipop

71

AI Visibility Score

Athletic Greens

85

AI Visibility Score

Average CPG Brand

41

AI Visibility Score

* Scores may vary based on recent site changes. Run your own audit for current results.

The ecommerce growth partner that's accountable for your results.

We handle AI visibility, SEO, Shopify, paid social, and email — so you get revenue growth, not just reports.

Work with Attomik → See our work →

BRANDS WE'VE GROWN

KHLOUD

JOLENE COFFEE

GOOD TWIN

AMASS

GAMEPLAN SKINCARE

LA MONJITA

AFTERDREAM

CPG brands doing $1M–$50M in ecommerce revenue

CLIENT RESULTS

KHLOUD

Scaled from launch to 6-figure monthly revenue on Shopify within 90 days of engagement.

— Ecommerce growth & AI visibility

JOLENE COFFEE

Grew email revenue by 3x and cut customer acquisition cost by 40% through retention strategy and AI search optimization.

— Full-service retainer

GOOD TWIN

Took their sober-curious brand from invisible to ranking in AI recommendations for their category within 60 days.

— AI visibility & SEO

Find out if AI can find your brand.

Free. Takes 30 seconds. No pitch call.

Used by CPG brands doing $1M–$50M in ecommerce revenue.

Can ChatGPT, Perplexity & Google AI Find Your Business?

Most brands are invisible. Here's the data.

What we actually check — and why it matters for AI.

See how top brands score.